Casino gaming provider and slots developer, Play’n GO, has purchased Proactive Gaming Scandinavia AB. By adding the company’s product range to its vast portfolio, the provider has strengthened its expansion strategy to other markets, thanks to a variety of additional gaming assets, advanced solutions and verticals. Operators in regulated gaming sectors will now have access to a larger selection of keno, scratch cards and instant mini games.

The agreement brings a number of benefits to Play’n GO, as it will be able to offer poker games and use Proactive’s expertise in bingo. However, the biggest asset of the company and its key to success is the technical team, whose proficiency grew a huge database of customers on PAF and Idrottens Bingo – regulated iGaming operators.

Play’n GO has always pushed the boundaries and strived to achieve more, and this acquisition proves the company’s efforts in building a much larger database, says Johan Tornqvist, CEO. Thankfully, Proactive Gaming has put a lot of development expertise into the whole process, which was recognized and rewarded. The transition’s benefits will also be demonstrated at ICE 2018, and these include extended portfolios, back-office enhancements, and improved gaming offerings.

Owners and developers at Proactive Gaming are delighted to have become a part of such an important iGaming organization and look forward to building higher standards in terms of product development. The award-winning supplier will showcase on stand N3-460 at this year’s ICE, which takes place between February 6th – 8th in London. Apart from their omni-channel solutions for specific market requirements and highly advanced HTML5 gaming content, a line of administration and reporting tools will also be presented.

Source:

“Play’n GO expands product portfolio with Proactive Gaming Scandinavia purchase”, news.cision.com, January 18, 2018.